Analytics is super useful for growing the Cannabis retail business. Below are some of the key analytics that you need to track as a Cannabis retailer: 

1. Sales data: Analytics can provide dispensaries with detailed sales data, including which products are selling well, which products are not selling, and when sales are highest. This information can be used to make informed decisions about inventory management and marketing strategies.
2. Customer behavior: Analytics can track customer behavior on the platform, including how they navigate the site, what products they view, and what products they purchase. This information can be used to optimize the user experience and identify opportunities to improve conversion rates.
3. Marketing effectiveness: Analytics can track the effectiveness of marketing campaigns, including which channels are driving the most traffic and sales, and which campaigns are generating the highest return on investment (ROI). This information can be used to refine marketing strategies and allocate resources more effectively.
4. Compliance monitoring: Analytics can track compliance metrics, such as age verification and tax collection, to ensure that the dispensary is operating in compliance with all applicable regulations.
5. Business performance: Analytics can provide dispensaries with a comprehensive view of their business performance, including revenue, profit margins, and customer acquisition costs. This information can be used to identify areas for improvement and make data-driven decisions to drive growth.

Overall, e-commerce analytics can be an invaluable tool for the cannabis retail industry, providing dispensaries with the insights they need to optimize their operations, improve the user experience, and drive business growth.